SeaArea, in collaboration with the Shenzhen Import

The Evolution and Transformation of Cross-Border E-Commerce: From Quantity to Quality

The past three years have been marked by significant changes and fluctuations in the cross-border e-commerce industry. With global demand for goods weakening, frequent black swan events, and the decline of traffic bonuses, the era of blind, frantic growth in the industry is drawing to a close. In 2023, as branding and refined operations become the industry's main themes, we enter a critical year for the reestablishment of cross-border e-commerce order.

On March 24, 2023, SeaArea President Tan Hongxing was invited to attend the "Greater Bay Area Cross-Border E-Commerce High-Quality Development Conference and Management Reform Summit Forum," hosted by Phoenix News Shenzhen and co-organized by the Shenzhen Import and Export Chamber of Commerce and SeaArea.

Government leaders, entrepreneurs, industry experts, and media representatives from the cross-border e-commerce field gathered to share in-depth insights and inject new energy into the high-quality development of the industry.

In the globalized context, efficient customer acquisition methods have become a core need for cross-border e-commerce businesses. During the forum, the Shenzhen Import and Export Chamber of Commerce, Phoenix News Shenzhen, and SeaArea jointly launched the "Global Trade Digital Marketing Service Platform." 

SeaArea President Tan Hongxing (center) attended the platform launch ceremony. 

With the rapid development of the global digital economy and the improvement of China's digital infrastructure, efficient digital marketing can help businesses navigate the diverse changes and opportunities in overseas markets. It has become not only a powerful tool for companies expanding abroad but also an indispensable capability in the export process.

As a leading provider of digital empowerment services for Chinese businesses, SeaArea leverages big data and cloud computing technologies to offer one-stop, multi-scenario marketing solutions for Chinese brands venturing abroad. This aims to help brands achieve new breakthroughs on the international stage and jointly create the future of global business.