SeaArea Invited to Attend the 13th China Internati

On June 16, the 13th China International Trademark and Brand Festival (referred to as the Trademark and Brand Festival) opened in Dongguan, Guangdong Province. The event was co-hosted by the China Trademark Association, Guangdong Provincial Market Supervision Administration, and Dongguan Municipal People's Government.

The theme of this year’s festival is "Trademark Empowering New Development, Brand Leading Dual Circulation." It includes the 17th China Trademark Annual Conference, the 2023 China Brand Trademark Expo, and a series of themed activities. The Trademark Annual Conference continues its international focus with forums such as the International Trademark Legal Dynamics Forum, INTA Forum, Madrid Trademark International Registration Roundtable, and China-Japan Trademark Exchange Meeting. These forums invite trademark and brand experts from both domestic and international arenas to share the latest information on international trademark laws and provide enterprises with the latest trademark and brand information for international competition and cooperation.

SeaArea Vice President and General Manager of SeaArea IP, Ms. Liu Lifen (center), attended the conference.

During the event, Vice President Liu Lifen and her team engaged in discussions with renowned overseas law firms on topics such as the digital transformation of the intellectual property industry, overseas perspectives on the development of Chinese brands, and the impact of artificial intelligence on brand development.