2024-08-20
On the afternoon of August 16, 2024, led by He Jian, the director of the Xiamen University EMBA South China Education Center in Shenzhen, a group of 30 EMBA alumni from Xiamen University visited SeaArea to discuss cross-border expansion.
Tan Hongxing, Chairman of SeaArea Technology Group, Chen Lihua, Co-founder of SeaArea Technology Group and General Manager of SeaArea Information, and Feng Chaojun, Vice President of SeaArea Technology Group, were among the leaders who accompanied the reception.
Mr. Tan Hongxing, Chairman of SeaArea Technology Group, delivered the opening speech, stating that the values of SeaArea Technology Group are highly aligned with the motto of Xiamen University. SeaArea's digital service model has been visited and inspected by many universities in recent years. He welcomed the opportunity to communicate and collaborate with Xiamen University alumni engaged in cross-border activities.
Following that, He Jian, Director of the Xiamen University EMBA South China Education Center in Shenzhen, expressed his gratitude for the warm hospitality of SeaArea and thanked the Xiamen University EMBA alumni for their enthusiastic invitation and meticulous organization. He affirmed the numerous case studies of Fortune 500 export enterprises served by SeaArea and the various self-developed digital systems.
Jiang Yaqiu, the main organizer of the cross-border alumni exchange, spoke, stating that due to fierce domestic market competition, many enterprises are turning to overseas markets. As a cross-border service provider, he looks forward to the continuous holding of activities through the cross-border alumni exchange to provide valuable information and resources for alumni, encouraging cooperation among alumni to jointly face challenges.
Chen Lihua, General Manager of Shenzhen SeaArea Information Technology and a 2022 alumnus of Xiamen University EMBA, presented a theme on "Overseas Intellectual Property Rights". Through specific cases, he showcased the problems and solutions that cross-border enterprises encounter in trademark, patent, and domain name protection. By analyzing enterprise cases, he shared strategies for trademark, patent, and domain name protection, and introduced SeaArea's experience in using digital tools and professional services to help enterprises build overseas brands, which inspired the alumni present.
Fan Guodong, the head of the overseas warehouse technology team of Alibaba Cainiao Network and a 2019 alumnus of Xiamen University EMBA, brought a "Cainiao International Logistics Sharing". He emphasized that overseas warehouses are not only about the storage link but also cover the entire supply chain service including international sea transportation, customs clearance, warehouse management, and final delivery. He shared the specific practices and challenges of Cainiao Network in overseas warehouse business, and through actual cases and data, demonstrated the exploration and efforts of Cainiao Network in improving operational efficiency and optimizing cost structure.
During the event, alumni visited the SeaArea cultural exhibition hall and gained a deeper understanding of SeaArea's business layout and industry solution strength in global brand protection, foreign trade marketing, and cross-border network operations for Chinese cross-border export enterprises.
Finally, the alumni started an in-depth discussion and exchange on the current cross-border industry environment and opportunities. Based on their own industry experience, they fully shared insights on market selection, brand building, market expansion, and intellectual property for cross-border enterprises, and everyone was inspired to varying degrees.
The cross-border exchange activity came to a successful conclusion, and SeaArea once again thanked the teachers and cross-border alumni of Xiamen University EMBA for their visit and exchange! This gathering was not only an industry exchange in the field of cross-border but also a deep expectation for everyone to carry out in-depth cooperation in more fields in the future, to seek development together, and to win the future together.